Privacy Policy

1. Introduction

Welcome to Persona ("we", "our", or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our personality quiz platform.

Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

2. Information We Collect

2.1 Account Information

When you register an account, we collect your name, email address, and any profile information you choose to provide. This information is necessary to create and manage your account.

2.2 Quiz Results & Activity

We store your quiz answers and results to allow you to review your history and personalise your experience. Quiz results are entertainment-only and do not constitute professional psychological assessments.

2.3 Usage Data

We automatically collect certain information when you visit Persona, including your IP address (in anonymised form), browser type, operating system, referring URLs, pages viewed, and timestamps.

2.4 Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. See Section 5 for full details on our cookie usage.

3. How We Use Your Information

• To provide, operate, and maintain the Persona platform
• To create and manage your user account
• To save and display your quiz history and favourites
• To improve, personalise, and expand our services
• To understand and analyse how you use our platform
• To communicate with you, including sending service updates
• To send marketing and promotional communications (only with your consent)
• To detect, prevent, and address fraud and technical issues
• To comply with applicable laws and regulations

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. We may share data with:

• Service providers — who assist in operating our website and services (e.g., hosting, email delivery, analytics)
• Analytics partners — such as Google Analytics, which receives anonymised usage data
• Advertising networks — such as Google AdSense, which may use cookies to show relevant ads
• Legal authorities — if required by law, court order, or governmental regulation

5. Cookies Policy

We use the following categories of cookies:

You can control cookie preferences using the cookie consent banner shown on your first visit, or at any time via your browser settings.

6. Google AdSense & Advertising

We use Google AdSense to display advertisements on our platform. Google, as a third-party vendor, uses cookies to serve ads based on your visit to Persona and other sites on the Internet.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to our website or to other websites. Google's use of advertising cookies enables it and its partners to serve ads to users based on their visit to our site and/or other sites on the Internet.

Users may opt out of personalised advertising at www.aboutads.info or Google Ads Settings.

7. Google Analytics

We use Google Analytics 4 to analyse website traffic and user behaviour. Google Analytics collects anonymised data about how users interact with our site. We have enabled IP anonymisation to ensure your full IP address is never stored.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. If you request deletion of your account, we will delete or anonymise your personal data within 30 days, except where we are required to retain it by law.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to access — request a copy of the data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure — request deletion of your personal data
• Right to portability — receive your data in a machine-readable format
• Right to object — object to processing of your personal data
• Right to withdraw consent — withdraw consent for data processing at any time

To exercise any of these rights, please contact us via our Contact page.

10. Children's Privacy

Persona is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal data, please contact us so we can take necessary action.

11. Security

We implement industry-standard security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. All data is transmitted over HTTPS with TLS encryption. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the site after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us.